I still remember an old saying that ‘People won't buy from you the very first time’. So is the case with your website. They won’t be deciding to buy something on very first visit. It’s not sure that they’ll come again, but the chances can be increased if you stay in touch with them.
Do it and bring them back again and again. This is what you can do with the help of newsletter, but to send one you need to have their email, so make a prominent button and placed it right on homepage and urge the visitor to sign up for newsletter, by writing a compelling copy.
There’re lot of free and low cost newsletter services online, and you might not be able to go for the paid option for the first time too, so, start from here:
• FreeAutoBot
• Yahoo Groups
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